Dior design by Dior

For fashion brand Dior we developed 18 kinetic installations for their shop windows in Paris, Milan, London and Monaco. More than 6000 anodised aluminium pixels make up the backdrop for their new line of jewellery. A part of the installations is interactive and responds to the movement of the passers-by.

 

Client and design: Dior
Collaboration with: Pim Swinkels

In our workshop especially the nerds of our science department and our metal experts made the installations possible. Together with our engineers they made sure that the pixels are interchangeable and the installations can be used again after the campaign.