The North Face design by Studio 1KG
We produced this kinetic installation for the flagship store of outdoor brand The North Face. The running motion precisely follows human running patterns and in the wheel three different types of tracks in the French Alps are imitated. Together with the screen that shows the most recent campaign the installation becomes an intriguing show.
Customer: The North Face
Design: Studio 1KG
Photography: The North Face, Yvonne Witte
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